Capital 5 · Digital
Digital Capital
Reach without a platform is reach left on the table.
Definition
Owned digital presence across website, video, audio, social, courses and digital library.
Objectives
Own the digital surface area of your mission
Publish consistently on a content calendar
Build a measurable audience
Components
Website
YouTube
Facebook / X
TikTok / Instagram
Email Newsletter
Podcast
Online Courses
Digital Library
KPIs
SEO health score
Newsletter list size
Monthly content output
Recommended Actions
Adopt a content calendar
Run a quarterly digital audit
Invest in a designer/editor
Reflection Prompts
If my work disappeared from the internet tomorrow, what would remain?
Evidence to Maintain
Content calendar
Analytics dashboard
Owned platforms list
Part of the Onike Framework Ecosystem
OFESI™ · The Onike Framework for Economic Sustainability of Imams
Empowering Imams to Serve with Dignity, Lead with Integrity, Build with Vision, and Leave a Lasting Legacy.
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